Meet the team behind Flossbar
Eva, Founder & CEO
Eva comes from a small town in Poland and the mean streets of Brooklyn. After graduating from Harvard in 2012, Eva worked for Bridgewater Associates, the largest hedge fund in the world. Eva dreamed up Floss Bar when she noticed how complicated it was to get a basic dental care without taking 3 hours off of work or getting offered multiple extra services. Upon further research, she realized that over 80% of Americans have gingivitis, and that the rates of those with preventable dental emergencies was consistently rising. In 2018, Eva put her Wharton MBA on hold to build Floss Bar into a household name. Eva's goal is to improve the expedience, cost, and accessibility of health and beauty services - making others both internally and externally beautiful.
Joshua David Perry, President
Experienced international entrepreneur & operator for business-side oral to overall health services
USA - Led restructure & expansion from Silicon Valley only business to a nationwide business; 30x growth through horizontal expansion into comprehensive mobile healthcare. Expanded client base to private practice, outreach, and government-military services.
Denmark - Danish Startup: started an entrepreneurial venture after achieving international EMBA; Developed an innovative new approach to mobile healthcare and convenient services for varying size employers; Successful acquisition by Denmark's largest private healthcare provider
Ireland - Started Irish-domiciled business with global reach. by partnering with USA/IE/UK best workplaces for work-health/life-balance initiatives. Focusing on an integrated services approach
Shane Lacaillade, COO
Seasoned healthcare operations executive with the ability to balance strategic decisions and financial discipline with a hands-on approach to leadership—resulting in strong employee and customer satisfaction.
• Strategic Planning & Execution
• Process Analysis & Improvement
• Administrative Efficiency
• Budgeting & P&L Management
• Revenue & Growth Planning
• Team Building & Motivation
• Culture Development & Refinement
• Contract & Physician Negotiations
• Change Management
• Operations Consultant
Farhad Attaie, CSO, Floss Bar
Farhad Attaie lives at the intersection of empathy and innovation. He was a co-founder at hellosmile, and spent the past decade building a new pediatric oral and medical health service model for some of NYC's most underserved communities: focusing on prevention, rather than treatment. Farhad also Co-Founded Fact0ry, an innovation ecosystem in San Francisco that guides top executives at companies like General Electric, Nike, Procter & Gamble and SONY to innovate at the speed of smaller companies. He is a TED resident and started his career at Merrill Lynch Investment Bank and is a UCSD alum.
Jen Clark, Partnership Director
A Jersey girl who now calls Philadelphia home, Jen is an entrepreneur with a passion for all things wellness. She graduated from Tulane University with a BSM in Consumer Behavior, with full knowledge that she would never be a fit for the traditional 9-5 lifestyle. Jen founded a wellness experience business, The GOOD Fest, that inspires others to live the best, healthiest version of their life through nation-wide festivals, retreats, and workshops. Her passion for spreading health awareness led her to Floss Bar, where she manages brand partnerships and client success.
Aleksandra (Albi) Sadej, Chief Operations Officer
Albi is the former Nurse Manager at one of the largest integrated clinics in a well renown FQHC in New York State. She has a Bachelor’s of Science in Nursing from Stony Brook University in Long Island and completed an Adult and Gerontology Nurse Practitioner Degree at Hunter-Bellevue School of Nursing. She has been dedicated to providing quality health care for the past 9 years.
During this time she has demonstrated and developed her natural leadership abilities, management style and exceptional organizational skills. She is especially talented at recognizing and supporting an individual’s natural strengths and then inspiring them to work towards mutual goals. Her passion for health care and undeniable prowess are being extended to Floss Bar where she works as the Chief Operations Officer to support the innovation in making oral health available to all.
Donna Moreschi, Lead Hygienist
Donna is a Licensed and Registered Dental Hygienist and the Lead Hygienist of Flossbar. She is an active member of the American Dental Hygiene Association and is certified in CPR and Advanced Cardiovascular Life Support. She graduated from Briarwood College with a certificate in Dental Assisting, and went on to work In Montefiroe Medical Center Department of Dentistry. There she had the opportunity to work with some of the top accredited dentists and Oral Maxillofacial surgeons in New York State. This is where her passion for dentistry developed and she decided to further her education at New York University.
Jon Eskow, In-house general counsel
Jon is a rare breed lawyer/entrepreneur hybrid with great experience in both the legal and startup worlds. He started his career at a large law firm, proceeded to co-found a venture-backed software company and most recently founded his own law firm. Having grown up in a family of dentists, he has a unique understanding of both the limitations and opportunities that exist within the current dental ecosystem and brings a unique perspective to the team. Jon leads the Floss Bar legal team and is also involved in company strategy. Jon is a graduate of Brandeis University and Cardozo Law School and currently lives in Boston with his wife and kids.
Zoë Marsh, Marketing Associate
Zoë is a tech-savvy marketer with a customer service background and a passion for digital media. Zoë graduated from Pace University’s Lubin School of Business with a BBA in Global Marketing Management and a minor in Art. She lives for anything that involves being simultaneously creative and strategic, and in her spare time she runs a vintage shop on an online platform. Zoë is inspired to contribute to the continuous innovation that today’s fast-paced lifestyle calls for. And since Floss Bar is doing just that, she feels her job is a perfect fit.
Dr. Ryan Lee, DDS, MPH, MHA, FAGD, FICO, Lead Dentist
“Floss Bar is an innovative company and a welcome disruptor in the world of oral health, where access to care and efficient delivery models are still lacking. By focusing on technology and creative partnerships, it is leading the pack in the field of mobile dentistry, and I’m ecstatic to be part of it.” - Dr. Lee
Dental oncologist (private practice) and Professor (NYU) trained at NYU and Memorial Sloan-Kettering Cancer Center. Health policy/public health analyst focusing on outcome disparities. Former management consultant with experience advising Fortune 500 pharma, telecom, and IT firms. Specialties:
1. Health Policy & Management -- health disparities research, socio-medico-behavioral analysis, outcome variability demographics, oral-systemic linkages
2. Dental Oncology -- dental management of cancer patients (e.g., w/radiation, chemo, tranplants), outpatient and OR dentistry, special-needs patient care, Invisalign certification
3. Management Consulting -- healthcare, pharma, telecom, and higher educational sectors: growth strategies, positioning, M&A, new opportunities assessment
“Floss Bar is an innovative company and a welcome disruptor in the world of oral health, where access to care and efficient delivery models are still lacking. By focusing on technology and creative partnerships, it is leading the pack in the field of mobile dentistry, and I’m ecstatic to be part of it.”
Dr. John Aston, DMD, NYC Partner
As our NYC favorite dentist, Dr. Aston has been with us from the beginning as a champion making the dental experience comfortable and high quality for our fixed location clinic in Midtown.
"Floss Bar was integral in helping me build a patient base at a new location in Midtown…Where are the New Yorkers hiding? They are at work, just like I am. Floss Bar ensures the employees keep up with their preventative care, brings me in to identify risk, and gets them the treatment they need — at their workplace when I’m back or by scheduling them with my practice. It makes it easy and flexible for everyone." – Dr. John Aston, DMD
Jeremy Krell, DMD, MBA, Advisor
Jeremy is an experienced healthcare entrepreneur and dentist. He holds a BS in Biology, Chemistry, and Business from Brandeis University, a DMD from Tufts University, and a MBA from University of Chicago. Jeremy has advised, started, led, and worked for startups in the dental, medical, health insurance, venture incubation, e-commerce, and web and graphic design industries. During his free time, Jeremy enjoys watching and playing tennis, spending time with his family, and has a penchant for pugs.
Melissa Turner, BASDH, RDHEP, Advisor
Drawing from an energetic personality and an ability to build strong relationships, Melissa works within the dental vertical to improve patient experience and access, to help navigate the impending dental industry shift from a traditional model to a gig-economy mindset, as well as to address cultural changes that come with the rising Millennial workforce and consumer base. With a track record of service within both developing and seasoned organizations, her focus in program development and strategy, team management, and public relations enables organizations to stand out and communicate clearly. As a natural leader and unique perspective as a Registered Dental Hygienist, Melissa's driving force is to empower business leaders and dental practice owners to understand that effective leading--and effective business growth--first begins deep within the individual leader. Other expertise includes mobile dental care delivery, teledentistry, workplace wellness, dental therapy, as well as increasing the role and responsibility of the dental hygienist as part of the primary care team.
Brittany Simkins, CDA, Operations Associate
A graduate of Trident Technical College EEDA Dental Assisting program, Brittany has been a Certified Dental Assistant by the Dental Assisting National Board for 10 years. She’s worked in a variety of specialty offices including pediatric, periodontics and genera. To give back to the community, Brittany took on the roll as a dental assisting instructor at local career college for a number of years which lead to her into a dental management role for a thriving FQHC in South Carolina. As a former educator, her goal is to spread the knowledge and importance of oral healthcare every opportunity given-one patient at a time as well as further her own education in pursuit to gain growth.